The two parts of the mind work together, not one overpowering the other. Since our memories and emotions are held in the Subconscious, it constantly affects the ‘conscious’ decisions we make. It holds abstract details and revisits them from time to time.ĭo you wonder why ads these days seem to be designed to appeal to our emotions? It is because emotions have a powerful effect on decision-making. The Subconscious is more efficient in terms of information processing. Research reveals that our Conscious mind only processes 8% of an ad. It is the Subconscious that stores and processes this abstract information. Our Conscious mind tends to perceive only factual information and patterns, while the abstract is overlooked. The excess information stays in our subconscious If it is relevant and practical, it stays in our Subconscious. We then try to make sense of the data and respond to it based on our motives, experiences, trends, and other factors. Since our Conscious mind cannot process the information from all five senses simultaneously, our mind attends to one of these cues. As you read this article, you continue to receive cues from your eyes, nose, ears, etc.

Perception mainly occurs at the subconscious level. It contains thoughts and feelings that we’re not aware of in a moment but can bring to consciousness at our will-by switching the tab. The tabs in the background represent your Subconscious. Our conscious mind can hold only one thought at a time. Can you take in the information from these tabs all at once? As you engage with this article on one tab, other tabs move to the background in your mind, out of your immediate awareness. You might have opened several tabs while surfing the internet- YouTube, shopping sites, video games, “what’s my clown type” quizzes, NetFlix, etc. The Conscious and the SubconsciousĪn easy way of understanding the Conscious and Subconscious could be through the multiple tabs running on your browser. The words flashed long enough to have an impact on the audience’s subconscious but not long enough for them to be aware of it. Subliminal advertising started in 1957 when a market researcher inserted the words “Eat Popcorn” and “Drink Coke” in a movie. Advertising has become so much more personal and interactive today with these cookies, Instagram algorithms, Facebook ads, Youtube ads, Google ads, and the like. With the dawn of the Internet and search engines like Google, advertising reached new heights. Ads now featured celebs and colorful videos, vastly boosting sales. Marketing tactics involved sending out advertisements with a message of hope and optimism, substituting despair with material comforts. Public morale collapsed post War and the US went into the Great Depression. So much so that the 1950s are remembered as the Golden Age of Marketing. The most potent influence of advertising can be seen in the post-World War II era. In the 1920s, the invention of the radio opened new avenues for marketing. Coca-Cola Ad in 1890s Coca-Cola Ad in 1990s Coca-Cola Ad in 2016 (“Taste the Feeling Campaign”

Coca cola subliminal advertising