They also signed Kanye West, whose Yeezy line of sneakers pushed Adidas to the top of the hype conversation. In 2014, Adidas reissued its legendary Stan Smith tennis sneakers behind a massive marketing campaign, helping make them the coolest shoes among both fashion designers and brunch-going bros. What sparked the turnaround? A few things. On both mass market and limited-edition level, from Air Maxes to Air Yeezys, Nike looked unstoppable.Ī little over five years later, though, Adidas is not just more competitive than it was a half-decade ago from a financial standpoint-with reported increases in revenue and market share-but it’s also made up serious ground in innovation and style. Its market share of athletic footwear was hovering around 60 percent, and it had just introduced the most groundbreaking sneaker technology of the millenium in Flyknit, the godfather of knit upper running shoes. In the United States, Nike’s home base, the Swoosh was even more dominant. Nike's stiffest global competition, Adidas, wasn’t so much a distant second as an almost non-existent one. This shoe is made with high-performance recycled materials and features an upper made with 50% recycled content.Back in 2012, if you asked anyone what the hottest sneaker brand in the world was and they didn’t immediately say Nike, you’d have thought they were either insane or lying. That bold adidas wordmark on the medial side is made from tough RPU to combat wear from foot drag. Underneath, a cushioned Bounce midsole and TPU mid-foot shank keep every step comfortable and stable.

A GeoFit system in the heel fills the remaining gaps to complete the connection. The intuitive lacing system on these adidas tennis shoes locks you in by pulling down the neoprene tongue to match your foot shape. So Barricade is back to help you dominate. Without control, there are no guarantees on court. adidas Badge of Sport Applied on Soft, Padded Tongue.Graphic Printed Knit Upper with 3-Stripes Overlay.This shoe is made with high-performance recycled materials and features an upper made with 50% recycled content. Torsion System: Enhanced mid-foot support with an engineered TPU shank that supports dynamic movements. Oh, and that bold adidas wordmark on the medial side isn't just for show it's made from tough RPU for added abrasion resistance.ĪDITUFF Toe: Provides the best abrasion-resistance in the toe area.ĪDIWEAR Outsole: High-abrasion rubber compound on medial fore-foot preventing the shoe from intense dragging abrasion.īOUNCE Midsole: Instant step-in comfort and energized, responsive cushioning. Underneath, a cushioned Bounce midsole and TPU mid-foot shank add comfort and stability. In the heel, a GeoFit system fills every gap so you feel at one with your footwear. These adidas Barricade Tennis Shoes have an intuitive lacing system that locks you in by pulling down the neoprene tongue to match your foot shape. The perfect platform for hard court domination. SUPPORTIVE SHOES TO CONTROL THE COURT ON SPORT'S BIGGEST STAGE adidas 3-Stripes Applied on Sides & Badge of Sport on Soft-Touch Tongue.PRIMEWEAVE Upper with Inner Knit Sock.The upper is made with Primegreen and contains at least 50% recycled plastic, one step toward smashing plastic waste. LIGHTSTRIKE Technology: Ultra-light cushioning designed for explosive movement and next-level comfort. Low-profile and flexible, LIGHTSTRIKE midsole cushioning keeps you comfortable with a high responsiveness for dynamic movements. Their seamless PRIMEWEAVE upper wraps snugly around your foot, locking you in for every split-step and sprint.

These men's adidas tennis shoes put time on your side with a lightweight, low-to-the-ground build. LIGHTWEIGHT COURT TRAINERS MADE WITH RECYCLED CONTENT

Adidas boosted stripes